maramade services
seo audit
Search Engine Optimization must be an integral and fundamental part of any online marketing strategy simply because your web site visibility qualities are likely to determine the overall success of all your online efforts.
Instead of conducting a standard Strengths-Weaknesses-Opportunities-Threats analysis, our dedicated SEO Audit professionals appraise every aspect of your web site framework, providing a meaningful and actionable plan for you to implement should you wish to do so yourself. Alternatively, you can rely on our team to employ and implement the ultimate Search Engine Optimization strategy for your business at a discounted price.
Our custom SEO Audit includes:
- Current Stats and Rankings
Checking the current web ranking positions for some of the most popular search engines including Google, Yahoo, MSN and Bing is a good starting point; followed by assessment of your index status, inbound link quality and link building potential.
- Web Site Structure
Here we appraise the file architecture of your web site and its ability to target relevant keywords in content and meta-tags.
- Navigation
You might have the state-of-the-art web site, in terms of design and quirky features, but if your visitors don’t understand how to interact with it, you will have to call it useless. We evaluate the ease of navigation of your web site looking at statistical data and visitor behaviour to uncover areas requiring optimization.
- Keyword
Relevance
Relevant keyword selection is a balancing act, requiring the page content to be descriptive enough for the specific product on offer, as well as targeted enough to include popular yet relevant search queries. We aim to provide a list of relevant key-phrases with targeted traffic building potential.
- Sitemap
Sitemaps have an indirect effect on search rankings. By summarizing all the information that a search engine needs in one page, they allow for more efficient and accurate ranking. We look at the content of your sitemap to ensure it is relevant, up to date and welcoming for search engines.
- Conversion Tracking
When set correctly, Conversion Tracking is the ultimate tool for measuring the effectiveness of a web site. Conversion rates translate visits into sales, bookings, purchases, enquiries, etc, and determine valuable traffic sources. We strongly recommend professional guidance when implementing your conversion tracking script.
- Traffic Analysis
Here we outline some insights of your traffic origins. Who are your visitors? Where do they come from? How many times have they visited your web site?-to illustrate few of the questions we can help you answer.
The SEO Audit normally takes 2-3 business days to complete and is complemented by a one page executive summary report of our findings and clear recommendations outline.
Review an example of ourSEO Audit Report.
Contact us for further information about the services we offer, or to discuss your project in detail.