maramade services

Search engine optimization / Internet marketing

Search Engines strive to provide high quality and relevant content to people searching on the Internet.

A search engine sends out a Crawler, also called a Spider, to scour the web, by ranking, updating and adding pages to the Catalog/Index. Relevant pages will later be displayed on the Search Interface when prompted by a specific search query. In reality, this process is far more complex and dynamic then we made it sound here, involving search algorithms and various information retrieval systems.

This is where your Search Engine Optimization (SEO) professional steps in!
Search Engines make money by selling ads through their paid search platforms. However, latest research at Econsultancy revealed that organic listings receive around 85% of Google traffic!

Search Engine Optimization refers to improving the quality of your individual web pages, in terms of structure, relevancy and some clever HTML formatting, to improve the organic search ranking of your web site.

Our SEO package covers all traditional elements of web page optimization – page title, link text and page copy (content), as well as advanced strategic SEO practices for maximum results. Enhancing your online visibility and competitiveness to expand your business’ potential is the main priority for Our SEO Specialists!

maramade’s SEO Bundle includes:

1. Goal Setting
   Whether you choose a soft and predictable approach to establish your online presence or you plan to embark on a more risky and aggressive strategy, it is always worth setting clear goals and objectives of what you want to achieve through your web site.
   
   
2. Web Site Assessment & Evaluation
   We start with a comprehensive web site assessment and evaluation to determine the unique combination of design, structural and content features that best match your business needs.
   
   
3. Competitive Landscape
   Your competitors’ online strategies are likely to have large impact on your performance. Our expert analysts prepare a complimentary outline of competitive activity in your field of business.
   
   
4. Keyword Analysis
   When it comes to search engines, content relevancy always wins over distribution! Exhaustive keyword analysis to identify high quality key phrases is paramount for ‘search-engine friendly’ content writing.
   
   
5. Web Site Optimization Strategy
   Strategic thinking is as important online as it is offline. We aim to deliver a personalized optimization strategy including best content guidelines, metatags optimization, modules installation and specific link building techniques. Continuous strategic analysis and support are available during the lifetime of your SEO project.
   
   
6. Google AdWords & Google Analytics
   We take full advantage of utilizing the power of Google AdWords and Google Analytics to work for your business. After the initial setup of your AdWords and Analytics accounts (which is included in your SEO package) you can expand your SEO Bundle by including our professional Google Adwords Pay-Per-Click Campaign Management at a reasonable price.
   
   
7. Wikipedia Article & Press Release
   Search engines rely heavily on link text to help determine the quality and relevancy of a document. By linking to frequently crawled pages your web site will get indexed quickly and ranked higher in the search results. As part of our SEO Bundle we will create a Wikipedia Article and write a professional Press Release to jump start the inbound link building process. For a small additional fee we can include Paid Listings and Paid Reviews distribution which guarantee access to popular external sources for link building, such as credible professional blogs, industry-specific web sites, and are likely to improve the speed of your site being indexed.
   
   Both Press Releases and Paid Listings can be up to 600 words, professionally written and unique for each customer.
   
   
8. Monthly Reports
   Monthly reports will keep you up to date with the progress of your Search Engine Optimization. Each month we will review our strategy and you will have the opportunity to submit one article and one press release to our distribution network for free. You provide the content or we can help develop it for a small fee.

Search Engine Optimization is a marathon, not a sprint! Normally, 3 to 6 months following intense optimization are required before the effects kick in. Still, in the long term you can expect a much greater Return on Investment  from SEO than paid ads will ever be able to deliver!

View Search Engine optimzation case studies.

Contact us for further information about the services we offer, or to discuss your project in detail.