maramade services
pay-per-click campaign audit
The Pay-Per-Click (PPC) Campaign Audit has the profound purpose to assess your existing PPC Campaign performance. Deflecting from the traditional approach of focusing purely on key PPC success metrics, we aspire to understand the larger picture of your business environment and provide you with valuable insights for your future strategic PPC Campaign planning and optimization.
You can choose to implement the PPC optimization plan yourself or alternatively, our team of qualified Google AdWords experts will be eager to assist you with professional PPC Campaign Management services at a discounted price.
Our PPC Campaign Audit typically includes:
- PPC Campaign Evaluation
We will analyze each aspect of your current PPC efforts to ensure that they comply with industry best practices for maximizing Return on Investment (ROI). Here we appraise your account structure, landing page quality, keywords and ad text relevance.
- Search Volume Campaign
Estimates
These evaluate the potential of your existing campaign, looking at Traffic Volume statistics, Impression Share, Average Position, Conversion Rates, Click Through Rates (CTR), and Cost Per Click (CPC) levels.
- Search Volume Trends
Taking early advantage of growing trends in any business is a clear formula for success. We aim to indentify highly profitable opportunities to drive cheap traffic to your web site and gain impression share.
- Competitive Landscape
Keep close to your ‘enemies ‘! Our experienced competition analysts will look at your main competitors’ performance, research their PPC Marketing activities and provide insides on their online strategies.
The audit normally takes 2-3 business days to complete and is complemented by a one page executive summary report of our findings and clear recommendations outline.
Review an example of our PPC Campaign Audit Report.
Contact us for further information about the services we offer, or to discuss your project in detail.