maramade services
pay-per-click campaign management
The ultimate goal of our Pay-Per-Click Campaign Management Package is to ensure maximum potential returns on your investment/advertising dollar, using a tested methodical yet creative and professional approach. Since Pay-Per-Click Marketing is based on keyword advertising it is paramount to select highly relevant keywords and targeted ads for your products/services to drive quality traffic to your web site. We offer strategic keyword research and analysis coupled with dynamic ad copy writing to ensure that your money is spent wisely, bidding on specific search terms with high probability of visitors becoming your customers.
Your PPC Campaign Management Package includes:
- Google AdWords Setup
• No Setup Fees!
• $100 FREE Credit
• Up to 25 Adgroups limited to 10 key-phrases per AdGroup
• Google AdWords Certified Professionals
After the initial start, a fee of 18% of the total monthly budget becomes applicable for the continuous professional PPC Campaign Management and optimization.
- Conversion Tracking
Conversion Tracking is a way of monitoring your PPC performance indicators by using Cookies to record which clicks on your ads convert into sales or leads to your web site. The setup process requires some technical understanding and HTML knowledge and we strongly recommend that you seek professional assistance if this area is new for you. When done correctly Conversion Tracking can be a very powerful tool for optimizing your PPC Campaigns.
- Daily/Weekly/Monthly Reporting
You will receive daily, weekly and monthly reports on your campaign performance monitoring target indicators to ensure that business objectives are met. However, if you find the amount of reports overwhelming you can always opt out to receive only weekly or only monthly reports.
Contact us for further information about the services we offer, or to discuss your project in detail.
What is Pay-Per-Click Marketing?
Pay-Per-Click Marketing, or the so called PPC Marketing, is the most popular Internet advertising model, used by search engines, such as Google, Yahoo, MSN, Bing, AOL and other online advertising networks. Every time Internet users enter a search term (search query) the search engines produce a list of search results. In a nutshell, the PPC model requires that advertisers select a list of keyword phrases (search queries) and determine appropriate bid levels that trigger their creative ads to appear in the search results.
In that sense, PPC Marketing allows for highly targeted advertising, specifically to users who are looking for a particular product on the Internet. Your ads will only appear when and where people are searching for your product . What’s best is that advertisers only pay for the number of times users actually click on the ad and visit the destination web site.
PPC marketing has the potential to drive instant traffic to your web site and facilitates the quick testing of new business ideas. Whether you want to run a direct product marketing campaign to expand your customer base or simply want to enhance your online profile as a form of branding activity, with PPC advertising you can be listed at the top of search results almost instantaneously. Unlike other marketing activities, PPC performance results are measurable and transparent with real time data feedback.
What are Google AdWords?
AdWords is an advertising platform that allows you to list ads on Google, targeted to users who are searching for relevant products or services on the Google network. Google Adwords Campaigns refer to keyword advertising and contain AdGroups and Keyword Lists.
Benefits of Google Adwords:
- Reach
Your ads can target any location in the world in any language giving you the potential to increase dramatically the number of interested visitors to your web site.
- Cost
You will maintain total control over your advertising budget during the lifetime of your campaigns. There is no minimum spent required and the maximum spending limit can be adjusted at any time.
- Timing
Ads are displayed at precisely the right moment, when people are actually looking for your product and buying decisions are made.
- Flexibility
Changes to your account settings can be made 24/7 — allowing to set new targeting options, adjust budgets, optimize keyword lists, review and update ad copies, etc. This gives you complete flexibility and control.